How Cyclone would approach acquisition, creative, and customer economics in the US.
Let's get started
Guy and Shiv,
Thank you so much for the opportunity to pitch you.
I'll start by saying that regardless of your decision, I genuinely love what you're doing and respect the heck out of the business you've built and the growth you've created. Congrats on all of your success.
Having said that... I want a shot at this.
You'll see how we're built and how we think throughout this proposal. You'll see the experience, the strategy, the numbers, and how we'd approach bringing Omni to the US.
But what I really want you to know is what you'll get from us.
You'll get our best.
You'll get a highly skilled, scrappy team that works incredibly hard and cares deeply about the work... a team with high standards that isn't afraid to challenge an idea, admit when we're wrong, or change direction quickly when the data tells us to.
I promise you we'll care about Omni. We'll learn your business. We'll obsess over the numbers. We'll bring ideas even when you didn't ask for them. We'll tell you what we actually think, even when that means pushing back. And if something works... we're going to want to see how much further we can take it.
That's our culture.
We take a lot of pride in the trust our clients put in us, and we don't take the opportunity to work on someone else's business lightly.
If you give us the shot, we'll work our asses off to make sure we earn it.
Three pillars. Economics runs the show. Paid and creative report up to it. Click any of them for the full breakdown.
Contribution LTV, payback period, allowable CAC, marginal CAC. The math that tells us where every dollar goes and produces the data your board and future investors actually want to see.
Full-funnel launch on Meta and Google, built to spit out clean data on channel, creative, audience, and product-level economics inside the first 90 days.
Not influencer marketing. A production system. Seed hundreds of micro-creators every month, capture everything, find the outliers, recut the best content into paid variations, and run winners through the creators' own handles. This is how Grüns got acquired by Unilever for $1.2B in 32 months. It's the biggest lever we'd pull for you.
Not a promise deck. A real operating plan. Here's the first 30 days, the ongoing rhythm after launch, and how we talk to each other in between.
Everything that has to happen before we launch, in order. Compressed into the first 30 days.
Our team's pets. Also our unofficial product testers. They didn't sign off on this proposal, but their opinions carry weight around here.
The leads on your account. The folks you'll talk to a lot. Not the whole roster, just the ones who'll be in your inbox and on your calls.
Your main point of contact. Runs the weekly calls, monthly reviews, and everything in between. Manages our largest and most complex DTC accounts. Runs a tight ship — nothing gets missed.
One of Cyclone's senior leaders and heavily involved in your account. Ryan makes sure the entire operation behind Omni is running the way it should... onboarding, team coordination, reporting, process, execution across departments. You'll see a lot of him early, and he'll stay closely involved in monthly, quarterly, and larger working sessions as the account grows.
Keeps timelines tight and dependencies straight across paid, creative, and email. Nothing gets dropped between functions on her watch. The person following up when something needs to move faster.
Runs paid media strategy across every account we manage. In your account daily at the strategy layer. Direct line to our Meta and Google reps. Makes the real-time budget and scale calls when the account needs to move fast.
Runs all creative production and organic strategy at Cyclone. Leads our in-house team of videographers, photographers, and designers. Anything creative we need... whether it's for organic or paid social... flows through him. Nationally recognized creative pro.
Main engine of your Meta and social paid strategy. Where your daily campaign work actually gets built and shipped. Lives in the ad platforms every day. Sharp instincts for what's about to break and what's about to work.
Runs US creator sourcing and manages the seeding program end-to-end. Owns organic social strategy, high-level email strategy, and any other lifecycle work touching the account. Point person on creator-led content and how it feeds into the rest of the plan.
In Klaviyo every day. Audits, builds, writes, designs, and ships email, SMS, and landing pages. If you add the email option, he's the person doing the work... end to end.
One monthly retainer. Transparent ad management fees that scale with your spend. Optional email add-on if you want Michael running that side too. Everything else is billed at cost.
You're hiring a team, not a menu of hours. We show up every day for Omni. When the account needs more of something, we adjust. When it needs less, same. Results and the work are what matter.
The retainer covers the full three pillars... full paid media strategy and daily execution on Meta and Google, the growth economics model, US creator sourcing and the seeding program, plus all the design, video, and photo we need to feed the ads. The whole team is always on for Omni.
Standing weekly calls. Monthly deep-dives on numbers and results. Quarterly strategic reviews where we recalibrate. Daily direct access to the pod whenever you need us.
What's not in the retainer: the optional email add-on below (if you want it) and the pass-through items further down (video production, creator talent fees, third-party software). Everything else is covered.
Michael takes over your Klaviyo. Audit, design, copy, campaign build, flow optimization, landing page work... the full email and SMS program. If you'd rather keep email in-house, skip this line. If you want us running the whole revenue cycle, add it.
Charged separately, on top of your ad spend. You pay ad spend directly to Meta and Google — this is our fee for managing it. As your spend goes up, our percentage goes down. Same table you'll see in the contract. No surprises.
Standard Cyclone marketing services agreement. It restates the pricing on this page plus the usual commercial stuff: 12-month initial term, month-to-month after that, 90-day minimum commitment, 30-day termination for convenience once you're past 90. Anything you want to negotiate, we sort out before signature. No surprises.
If you want to move forward, say the word and we'll send the contract over. If you want more time first... more questions, more calls, meet the whole team, dig deeper on anything in here... we're totally open to that too. We do it all the time and honestly it makes for a better working relationship.